We were tasked to create a disruptive master brand campaign that positioned Monistat as the real deal for fast yeast infection relief.
'Monistat That' turns the brand into a verb, positioning Monistat as the go-to solution for yeast infections. We leveraged relatable and humorous storytelling to get real and honest about women's health and created work for connected TV, social and digital.
51,297,008 impressions
39,367,732 views
86% video completion rate
At the Jack Daniel Distillery the same people who make Jack Daniel’s Tennessee Whiskey, also volunteer to protect it.
Jack Daniel’s Tennessee Fire donated $75,000 to the NVFC, a non-profit organization that helps provide training and equipment for volunteer firefighters across the country.
We told our story in order to gain awareness of the brand act and highlighted some of the individuals who work full time at the distillery and volunteer for the Jack Daniel’s Fire Brigade with social and digital creative.
Women are constantly multi-tasking and powering through a busy schedule and Summer’s Eve wanted to demonstrate how it fits into their routine. We worked with director, Ashley Armitage to create a fun and colorful campaign that promoted Summer’s Eve washes, wipes and sprays - all which help to wipe the day from your vajay.
Meow Mix is all about the unique moments that people and their cats share together. These four spots celebrate simple moments while introducing two new products and promoting an original.
In a fitness focused world with an array of gym options, the Y stands out as the only gym that is for families, functioning as a community center with daycare, after school activities and various programming for children of all ages.
We created a platform that would emphasize the Y’s offerings and unique selling point that they are truly the only gym that is fit for family.
When Jack Daniel’s launched a new product, Jack Daniel’s Tennessee Apple, we produced teaser creative that would spread the news. We also created a global toolkit that would be leveraged to launch the whiskey worldwide.
Stress and anxiety are the most common cause of teeth grinding. In order to get people thinking about grinding their teeth, we reminded them of one of the most stressful moments in American history, the 2024 presidential election. DenTek created a red and blue mouthguard case that people would get with their mouthguard purchase leading up to the polls, and the prices would change based on the election stress for the respective political parties.
When one member of the family gets a sore throat, it's only a matter of time until everyone else gets it. This campaign for Chloraseptic educates on how families can Soothe the Sore for All with throat spray that's safe and effective for everyone in the family portrait.
As the official sponsor of FIFA, McDonald's needed to generate hype for the soccer tournament while getting consumers equally excited about their core menu items. So we took the focus of all the action and passionate play, the soccer ball, and replaced it with the McDonald's Menu.