In its first month since launch, the Body Factory video has generated over 37 million views across Online Video and Connected TV.​

Online video on healthcare publisher sites generated 2.7 million video completes with a 25% video completion rate. ​

Organic Traffic to the ISM Homepage on AYVAKIT.com increased by 83% from October to November. Traffic growth suggests Body Factory content is creating new interest/consideration opportunities for AYVAKIT.