We were tasked to create a disruptive master brand campaign that positioned Monistat as the real deal for fast yeast infection relief.

'Monistat That' turns the brand into a verb, positioning Monistat as the go-to solution for yeast infections. We leveraged relatable and humorous storytelling to get real and honest about women's health and created work for connected TV, social and digital.

51,297,008 impressions

39,367,732 views

86% video completion rate

At the Jack Daniel Distillery the same people who make Jack Daniel’s Tennessee Whiskey, also volunteer to protect it.

Jack Daniel’s Tennessee Fire donated $75,000 to the NVFC, a non-profit organization that helps provide training and equipment for volunteer firefighters across the country.

We told our story in order to gain awareness of the brand act and highlighted some of the individuals who work full time at the distillery and volunteer for the Jack Daniel’s Fire Brigade with social and digital creative.

Meow Mix is all about the unique moments that people and their cats share together. These four spots celebrate simple moments while introducing two new products and promoting an original.

In a fitness focused world with an array of gym options, the Y stands out as the only gym that is for families, functioning as a community center with daycare, after school activities and various programming for children of all ages.

We created a platform that would emphasize the Y’s offerings and unique selling point that they are truly the only gym that is fit for family.

When Jack Daniel’s launched a new product, Jack Daniel’s Tennessee Apple, we produced teaser creative that would spread the news. We also created a global toolkit that would be leveraged to launch the whiskey worldwide.

When one member of the family gets a sore throat, it's only a matter of time until everyone else gets it. This campaign for Chloraseptic educates on how families can Soothe the Sore for All with throat spray that's safe and effective for everyone in the family portrait.

Jack Daniel’s launched their newest whiskey in 2018, Jack Daniel’s Tennessee Rye. We created video content, outdoor, print, digital, point-of-sale and web materials to promote the new product.

Gentleman Jack was promoting it’s second year of celebrating African American voices in film with actor, writer and mentor, Omari Hardwick. We created video content and print that drove film makers to submit to our website.

Meow Mix was looking for a digital campaign that would create an experience that people and their cats could do together. We aimed to reach a millennial audience to build brand affinity and promote two new products, Bistro Recipes cat food and Brushing Bites Cat treats. We built a site that hosted two unique digital experiences, each hosted by one of the new items.

MEOWSTERPIECES

Meowsterpieces is a digitial experience that allows the user to create a piece of art from a photo of them and their cat. They are able to choose from six artistic filters and six frames. They can then share their art, download to their device or order an actual physical canvas of their painting.

CAT GIFFER

Cat Giffer allows users to create their own cat gif using our six pre-created gif overlays or six meme filters. This experience is designed for ease and then allows users to share or download their cat gif creation.

RESULTS

+53% Social Sharing

+4% Wet Food Sales

+8% Treat Sales

+9% Dry Food Sales

Botox Cosmetic wanted a rebrand that would humanize the brand. This raw and inclusive campaign re-positioned the brand as a belief system and a community.

As the official sponsor of FIFA, McDonald's needed to generate hype for the soccer tournament while getting consumers equally excited about their core menu items. So we took the focus of all the action and passionate play, the soccer ball, and replaced it with the McDonald's Menu.