We created a bold social campaign that would excite current and new users about Botox’s biggest annual promotion for Botox Day. Due to the hype around the event, the $50 Gift Cards sold out in a matter of hours. The campaign generated tremendous engagement including the highest number of recorded treatments in a single day.
625 MILLION Impressions
1.6 MILLION Visitors to the site
7,331 HCPS posted to social media
3X More transactions than previous year
As an official sponsor of the NBA, Jack Daniel’s invited NBA and Jack fans to enter to win a weekend in Lynchburg, Tennessee where they could bring four friends to not only learn about the whiskey making and distilling process, but to be coached by NBA Legends, Muggsy Bogues and Robert Horry. Our team created all promotional materials leading up the weekend including print, social and digital media as well as the entry website. We also all of the event assets used during the event experience including a Jack Daniel’s NBA locker room, a Jack Daniel’s basketball drills course.
The Wellness Group gets together every month to share work, ideas and inspiration. I created this logo design as a brand mark for the monthly meeting and I edited this video using current projects from the team.
We invited everyone to join us for Botox Day with an elevated invitation. We worked closely with our CGI team to create something special for this very special offer.
Featured on
Ads of the World, Little Black Book Online, Adeevee, Coloribus, Advertolog and DailyMail
Colon cancer is the second leading cause of cancer-related deaths in the United States, but when it is detected early, it is also one of the most treatable. Unfortunately it’s a taboo subject that most people are uncomfortable discussing. Our goal was to get people talking and create some buzz to raise awareness about the importance of getting screened. We made the conversation unavoidable with a head-turning campaign.
The press took notice as well and helped spread the message of the importance of getting a colon cancer screening as far as France and the UK
RESULTS
+ 1795% Meredith's Miracles Web Traffic
AWARDS
2 Shortlisted Cannes Lions
We were tasked to create a canvas ad that would celebrate the bond between people and their cats while driving consumers to create a Meowsterpiece on Meow Mix's website. As a result, we created larger than life Meowsterpieces by reaching out to consumers in search of the most unique cat stories. We then collaborated with muralists to bring the stories to life in paint.
WES + STEVE
After serving several tours in Iraq and Afghanistan, Wes met Steve and they have been attached at the hip, and shoulders, ever since. Steve has become a furry source of support as Wes transitions from military life to being a civilian.
THE WELKES
Lauren and Chris Welke have been together for seven years. But it’s their cats, Miles and Brutus that make them one big happy cat family. Not only did Miles and Brutus make an appearance on top of their wedding cake, but instead of asking for gifts, the Welkes registered for donations at a local cat shelter and raised $3,000 for cats in need.
More than 13 million kids face hunger in America and may miss out on basic staples including milk. When school lets out for summer kids lose access to school meal plans and often don’t get the nutrients they need. In order to drive awareness for June Dairy Month we removed milk from the grocery store, showing people what it’s like for kids without.
To celebrate Gentleman Jack’s 30th birthday and reinvigorate the sales force, we created three internal videos about what makes Gentleman Jack so unique.
