Smoothie King needed an ownable brand campaign that would differentiate themselves from other smoothie brands and reinforce their better ingredient story. Feel Royal reintroduced the brand in a way that hadn't been done in the smoothie category.

The most iconic equity of the Meow Mix brand is it’s memorable jingle, composed entirely of “Meows.” These band posters, album covers and swag are designed to represent different music genres in which the Meow Mix jingle could be composed and produced.

We created a brand refresh that would invigorate the Juvéderm brand in a way that felt contemporary but would speak to audiences across multiple age groups.

Most consumers don’t know what rye whiskey is or how to drink it. So we created content that would educate consumers on the different ways that they can enjoy Jack Daniel’s Tennessee Rye.

Darrell Lea Real Twists were launching in the United States and wanted to communicate to millennial women that they are a better choice than competitors. As a product with no GMO’s, no high-fructose corn syrup and no artificial ingredients, they allow consumers to feel good about indulging. We came up with the “Treat Yourself Right” platform, that would encourage candy lovers to try this new treat.

McDonald's always strives to bring high quality ingredients to their menu whenever possible. The newest item on the McDonald's menu, making it's way into Happy Meals and breakfast menu items was blueberries. We created two separate looks, one for the Happy Meal announcement and one for the breakfast menu.

We created Cat Zodiacs as a social series for Instagram, allowing Meow Mix followers to better understand their fur babies through catstrology. Every month we posted a different feline sign so that followers could learn more about their cat’s personality.

Posts are intended to be playful, entertaining and ultimately help people better connect with their cats. The series received positive feedback on all social channels and quickly became a monthly favorite.

We also created a compatibility quiz on Facebook, that allowed people to learn more about their relationship with their cat based on their zodiac signs.

Jack Daniel’s launched their newest whiskey in 2018, Jack Daniel’s Tennessee Rye. We created outdoor, print, digital, point-of-sale and web materials to promote the new product.

Every year McDonald's celebrates the Lunar New Year in restaurants across the nation. In 2014 it was the year of the horse, and the brand wanted something that would be visually arresting and culturally meaningful. In Chinese culture, the bamboo, plum blossom, orchid, and chrysanthemum are collectively referred to as the Four Noble Ones. These plants also symbolize the four seasons. We worked with illustrator, Jennifer Hom, to design a poster that incorporated these plants and embodied the structure and energy of a rearing horse. We also created an interactive trayliner with instructions that taught customers how to fold the functional piece into a fan so that everyone could participate in the celebration.

This toolkit for Fisher Price aimed to show parents the importance of learning through play and the impact that toys can have on a young child’s growth, development and dreams for the future.

Our design, UX and development team collaborated to redesign the recipe page on JackDaniels.com in order to optimize imagery, increase exploration and further educate visitors on each cocktail. We created a grid system that would hero cocktail photography while informing users of the Jack Daniel’s product in each recipe. The cocktail specific pages were designed with global use in mind by giving options for ounces (oz) and milliliters (ml). Recipe pages also were designed to include additional background information about each drink and options to see the next cocktail or explore similar recipes helped to increase discovery.

I created an identity system and icon library for Arc Worldwide signage, presentations, and creative.