Our design, UX and development team collaborated to redesign the recipe page on JackDaniels.com in order to optimize imagery, increase exploration and further educate visitors on each cocktail. We created a grid system that would hero cocktail photography while informing users of the Jack Daniel’s product in each recipe. The cocktail specific pages were designed with global use in mind by giving options for ounces (oz) and milliliters (ml). Recipe pages also were designed to include additional background information about each drink and options to see the next cocktail or explore similar recipes helped to increase discovery.