Every year McDonald's celebrates the Lunar New Year in restaurants across the nation. In 2014 it was the year of the horse, and the brand wanted something that would be visually arresting and culturally meaningful. In Chinese culture, the bamboo, plum blossom, orchid, and chrysanthemum are collectively referred to as the Four Noble Ones. These plants also symbolize the four seasons. We worked with illustrator, Jennifer Hom, to design a poster that incorporated these plants and embodied the structure and energy of a rearing horse. We also created an interactive trayliner with instructions that taught customers how to fold the functional piece into a fan so that everyone could participate in the celebration.