We created Cat Zodiacs as a social series for Instagram, allowing Meow Mix followers to better understand their fur babies through catstrology. Every month we posted a different feline sign so that followers could learn more about their cat’s personality.

Posts are intended to be playful, entertaining and ultimately help people better connect with their cats. The series received positive feedback on all social channels and quickly became a monthly favorite.

We also created a compatibility quiz on Facebook, that allowed people to learn more about their relationship with their cat based on their zodiac signs.