Meow Mix was looking for a digital campaign that would create an experience that people and their cats could do together. We aimed to reach a millennial audience to build brand affinity and promote two new products, Bistro Recipes cat food and Brushing Bites Cat treats. We built a site that hosted two unique digital experiences, each hosted by one of the new items.

MEOWSTERPIECES

Meowsterpieces is a digitial experience that allows the user to create a piece of art from a photo of them and their cat. They are able to choose from six artistic filters and six frames. They can then share their art, download to their device or order an actual physical canvas of their painting.

CAT GIFFER

Cat Giffer allows users to create their own cat gif using our six pre-created gif overlays or six meme filters. This experience is designed for ease and then allows users to share or download their cat gif creation.

RESULTS

+53% Social Sharing

+4% Wet Food Sales

+8% Treat Sales

+9% Dry Food Sales